Arrow Mini Brand Identity

60.0090.00

This listing is for a Premade Mini Brand Identity Kit. Your final kit will include the following items:

The standard kit comes with:
1 editable version of your each logo in full color (.psd)
1 editable version of your logo in full color (.psd)
1 high resolution colour file on a white background (.jpg)
1 high resolution colour file on a transparent background (.png)
2 high resolutionsingle color watermarks on transparent backgrounds (one in all white, one in all black) (.png)

the vector kit comes with:
1 vector eps file of each logo.
1 high resolution colour file on a white background (.jpg)
1 high resolution colour file on a transparent background (.png)
2 high resolutionsingle color watermarks on transparent backgrounds (one in all white, one in all black) (.png)

1. Main logo
Your primary logo design, used on a clients website, on their stationery and usually on PDFs etc.

2. Logo variation
This is another version of the main logo, with a slight difference. It could be a vertical version, or it could have a shape around it, be in another color, or it could be textured… It’s great to have a logo variation because you never know when you might fancy changing things up. This version is also great to use on rubber stamps, stickers etc.

3. Sub mark
A submark is another element that is pulled from the main logo. It’s usually smaller than the main logo, and is often used as a favicon or profile picture. Submarks are especially helpful to brands with long business names because they provide a simple alternative to their logo. Sub marks also make great watermarks because they are less complicated in design than the main logo.

4. Main color palette
I create a main color palette that consists of 5 colors. These colors reinforce the ‘vibe’ of the brand. For example, a feminine brand may choose pastel colors to help add to their romantic brand vibe, and a corporate agency may choose dark or bold colors to give off a feeling of power. I usually work with feminine businesses so I get to work with beautiful, soft color palettes a lot!

5. Backup palette
A backup palette is a set of 5 extra colors that match the main color palette nicely. These colors can be used in blog post graphics, social media posts etc.

6. Fonts
Any fonts used on your logos are included here, along with complimentary fonts to use on your blog content, post titles etc.

Jay

Clear
 
Format

Standard, standard + vector, Hand drawn

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